East London

Introducing East London

The East End is the original melting pot of London, and while this brought riches and new ideas from all around the world, it also carried with it disease and squalor – this was the area of Dickensian slums and dark alleys.

But the latest decades have seen creativity quash deprivation. The nail salons and strip joints are still here, but are now interspersed with trend-sensitive galleries, bijoux fashion boutiques and a modern-day type of immigrant: the bearded, bespectacled, drainpipe-jeaned digital media creative who has turned Old Street into Silicon Roundabout, the UK’s prime hub for creative and technology companies.

It was the unused office spaces that first opened up this area’s potential, with YBA artists like Sarah Lucas and Tracey Emin moving in to the warehouses around Shoreditch High Street. Other pioneers followed, such innovative restaurant Les Trois Garçons and cutting edge gallery White Cube.

The area solidified its status as the media hangout of choice ten years later when members club Shoreditch House swung open its, albeit hidden, doors. Here an open-air rooftop pool hosts the city's next-big-things, all high on the powerful cocktail of celebrity, exclusivity and sheer joy of life.

There’s also plenty of good shopping to be found, with vintage boutiques scattered across Brick Lane and Spitalfields. While on Redchurch Street you'll find designer boutiques including classic British brands Sunspel and Margaret Howell, both perfect for the urban, forward-thinking air of this thrilling and challenging area.

Take a walk around with us

  • Bethnal Green

    It may be the heart of the old East End, but Bethnal Green has never stopped changing, with each new wave of residents leaving their ...

  • Canary Wharf

    When London’s bankers outgrew the old City, this is where they moved: the ultra-modern Canary Wharf – or ‘Manhattan-on-Thames’. Amidst the steel and glass offices, ...

  • Hackney

    Branching off the old Roman road to the North, Hackney is one of London’s new creative hubs. It’s a place where you’ll find jazz clubs ...

  • Shoreditch

    London’s creative capital, Shoreditch is constantly reinventing itself, with new bars and restaurants opening by the week. Just when you think you’ve seen it all, ...

  • Tower Hill

    Tower Hill centres on the imposing stone fortress – The Tower – that the Normans built to scare the cocky Londoners into submission. History seeps ...

  • Victoria Park

    With grand, Victorian villas grouped around a common, Victoria Park has a peaceful air. Still, it’s only walking distance from the pop-ups and bars of ...

Homes in East London See all homes in East London