London

West London

Introducing West London

For centuries, the west was truly wild, with pigs outnumbering people three to one in Notting Hill as recently as 150 years ago. Fulham was an out-of-bounds area of debauchery and gambling, and family mishaps and intrigue lies behind the vast estate that was to shape Ladbroke Grove.

Leaving its wilderness years behind, west London is today perhaps the most outwardly alluring part of the city. Holland Park, Ladbroke and Westbourne Groves especially, with their ice-cream coloured houses, superb city planning and upscale boutiques make this a hard-to-leave area. Pubs, cafés and restaurants abound for shopped-out visitors, including the renowned Ledbury, located on the road of the same name, with Aussie chef Brett Graham wowing tastebuds and winning Michelin stars.

The palatial shopping centre Westfield in Shepherd’s Bush has a floor area equivalent of 30 football pitches, and was successful in luring high-end labels such as Dior, Gucci and Burberry away from their central London flagships, as well as serving as HQ for the glamorous on-line fashion giants Net-a-Porter and Mr Porter.

The hub has made an attractive area more so, with Shepherd’s Bush mixing cultural vibrancy and a select property market for a typical London dynamic – the food market vibrates with the sound of stallholders shouting out their offers for fruit and veg, while locals scurry off to the well-kept secret Patio on Goldhawk Road, for home cooked Polish food and shots of icy vodka.

Head west towards the river and things take a more dawdling turn. In sun-dappled Hammersmith, proud locals spill out from beer gardens along a peaceful water vista edged by a pub-trimmed walk. A foray to this slow-flow stretch of London, also encompassing Chiswick and Kew, is like stepping back into a gentler era, where time has a higher value and should be savoured, as the locals of this western London enclave are able to do.

Take a walk around with us

  • Chiswick

    Every London neighbourhood worth its salt has a secret street where independent shops and boutiques congregate. Chiswick’s is Devonshire Road, where you can sip on ...

  • Earls Court

    Linking Kensington and Chelsea, Earls Court is at once a tranquil conservation area and a cosmopolitan locale. Both Freddie Mercury and Princess Diana once called ...

  • Fulham

    Organic farmers’ markets, continental cafés and, to top it all off, Michelin-starred restaurants – Fulham has it all. The area’s nexus is the Broadway, where ...

  • Hammersmith

    Walk along the river bank at Hammersmith, dotted with waterside pubs, and the atmosphere is more Henley-on-Thames than inner London. Away from the river, the ...

  • Holland Park

    Holland Park itself is one of London’s best, with wild woodland, a Japanese garden, sports pitches, and the remains of Holland House. On Kensington High ...

  • Kensington Olympia

    Named for its well known exhibition centre, Kensington Olympia is a conveniently compact area, nestled between Kensington proper and Hammersmith. The Olympia centre itself plays ...

  • Ladbroke Grove

    Notting Hill’s bohemian younger cousin, Ladbroke Grove is a true testament to London’s unique and glorious mosaic of sights and sounds. On Golborne Road, Stella ...

  • Shepherd's Bush

    The beat around the Bush has become a popular destination for visitors from far afield recently, since this west London neighbourhood upgraded from more than ...

  • West Kensington

    West Kensington is a globetrotter’s paradise, as Aussies and Kiwis mingle with Spanish and French entrepreneurs and international students from nearby Imperial College. Meanwhile, new ...

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