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Greg Marsh, Co-Founder & CEO

Prior to founding onefinestay in 2009, Greg spent 3 years on the technology investment team at Index Ventures, the venture capital firm behind Skype and MySQL. Previously he had management roles in operations, business development and product development at logistics marketplace start-up GF‑X, latterly as the firm’s Product Manager. Greg has an MA from Christ’s College, Cambridge, and an MBA with high distinction from Harvard Business School where he was a Fulbright Scholar and graduated top of his class. He also works with Amnesty International and is elected to the charity’s Finance and Audit Committee.

Demetrios Zoppos, Co-Founder & COO

Before founding onefinestay in 2009, Demetrios was founding CEO of GradFutures, a web community site. Previously he was co-founder, Operations Director and Managing Director of GF‑X, the leading trading exchange for airfreight capacity, which raised £50m, and was acquired by Descartes. Demetrios was a consultant at McKinsey & Co. where he specialised in e-commerce, and was an associate at the World Bank. He has an MA with first class honours in Economics from Robinson College, Cambridge, and an MPA from Harvard Kennedy School, where he was a Fulbright Scholar.

Tim Davey, Co-Founder & Head of Product

Previous to founding onefinestay in 2009, Tim was co-founder and CTO of Snaptalent, a web recruitment ad network based in San Francisco, which raised funds from Y-Combinator, Index Ventures and other leading investment firms. Tim has a BSc in Theoretical physics from Imperial College, London and is an active member of the International Academy of Digital Arts & Sciences (IADAS) and the Privacy International advisory board.

Evan Frank, Co-Founder & President of the Americas

Evan was co-founder and CEO of, an e-commerce menswear brand. Previously he was a Director at Kennet Partners, a technology growth equity fund based in London and Silicon Valley. Prior to that, Evan worked at boutique technology investment bank Broadview (now part of Jefferies) in New York. Evan has a BBA from University of Michigan Business School.

Jackson Hull, Chief Technology Officer

Jackson most recently was CTO at Kleiner Perkins-backed Plum District, the leading daily deal company for mums, based in San Francisco. Previously, he co-founded Chatterfly, a mobile loyalty application startup sold to Plum District. Jackson was CTO and VP Product Development at venture-backed Sitoa, the largest US drop-ship platform provider. Jackson has a degree in Mechanical and Material Science Engineering from the University of California, Davis earned with honours and a Masters in Information Systems from the University of California, Berkeley, with honourable mention.

Goh Kuan Tan, Director of Acquisition Marketing

Goh Kuan was Director, EMEA Search Marketing at (Expedia) before going on to lead the global team as Interim VP, Global Paid Search, managing a 9 figure spend budget. He previously led projects at the Boston Consulting Group and Monitor Group advising clients on marketing, growth, monetization and market entry strategies. Prior to that he worked at UBS Investment Bank as a Corporate Finance Analyst and at IDEO, the design consultancy. Goh Kuan earned a BA and MEng in Manufacturing Engineering from Trinity College, Cambridge and an MBA from Stanford Graduate School of Business.

Katy Andersen, Director of Service Development

Prior to onefinestay, Katy launched and ran the artisan food and housewares categories at Lot18, a venture-backed startup in New York City that raised $45 million from Accel Partners, NEA and FirstMark Capital. She holds an AB from Princeton University, where she also received a Fulbright Fellowship to study in Italy, and an MBA from Harvard Business School.



Andrew Small, General Manager, London

Andrew was an Investment Manager at the National Endowment for Science, Technology and the Arts, the UK's largest independent innovation agency, where he spent 4 years working with venture capital backed technology businesses. Previously he was a technology and business process consultant within Accenture's capital markets practice. Andrew holds a 1st class BBA from the University of Bath School of Management and a diploma with distinction from the Chartered Institute for Securities & Investment.

Carlo Del Mistro, Head of Commercial, London

Carlo was co-founder of Gelato Mio, an Italian ice-cream manufacturer and retailer based in London, where he grew the company's retail and wholesale footprint and spearheaded its international expansion. Previously he worked in corporate strategy and business development at Lehman Brothers and worked in Milan as a business analyst for McKinsey & Company. Carlo has a BSc with honours in Business Administration from Bocconi University in Milan and an MBA from London Business School.

Sten Saar, Head of Operations, London

At 17 Sten created a company selling innovative notepads for students. He was nominated as Europe's Young Entrepreneur in 2007 by BusinessWeek, and won Tallinn's Young Entrepreneur of the year in 2008. The company traded in four different countries, with a net revenue of one million dollars. Sten moved to London to work for successful start-up Quickstart Global as Head of UK Sales and Marketing helping other companies expand internationally. He has a BBA from Tallinn University of Technology.

New York

New York

Henry Imber, General Manager, New York

Henry was most recently Head of Operations at Zipcar, the UK’s largest car sharing service. Prior to this he joined Streetcar as its first employee and spent the next 6 years helping grow the business until it was acquired by Zipcar in 2010. Henry was then responsible for leading the integration of the Streetcar into Zipcar’s global operations. He holds a BBA from Simon Fraser University in Vancouver, Canada and a Diploma in Financial Management from the ACCA.



Keyvan Nilforoushan, General Manager, Paris

Prior to joining onefinestay, Keyvan was Managing Partner at NextStage, a leading French venture and growth capital fund. During his nine years there, he led numerous investments and assisted portfolio companies on a large swath of issues such as operations, recruiting, and finance, and his activity led to it being recognized in 2010 as the most active French venture capital firm. He previously worked at Axa in Hong Kong. Keyvan holds an Advanced MSc. in Science and Engineering from Ecole Polytechnique in Paris, and a Master of Science in Economics from ENSAE.

Los Angeles

Los Angeles

Alexandra Rethore, Interim General Manager, Los Angeles

Previous to joining onefinestay, Alex was Director of Operations at Rent the Runway, a high-growth fashion rental business that aspires to democratise access to luxury dresses and accessories. She has also served as a Vice President, Business Manager at Christie’s auction house in New York and previously held supervisory roles with the industrial supply distributor McMaster-Carr Supply Company and Thea Westreich Art Advisory Services. Alex holds an MBA from Harvard Business School and graduated with Distinction from Yale University.

Jason McGrath, Operations Director, Los Angeles

Before joining onefinestay, Jason was a Regional Operations Manager at McMaster-Carr Supply Company, an industrial supply distributor that specializes in same-day delivery. Over his 6 years with the business, he directed strategic planning and forecasting for receiving and shipping departments that serviced the western United States and Mexico and was responsible for leading all West Coast sales operations. Jason holds a BSE in Systems Engineering from the University of Pennsylvania.

A thousand thanks

It turns out that you need help from about a hundred million billion talented people to start a new business. Most of the people who have helped us so far have done so basically because they’re generous with their time and excited by what we’re building. That or they clearly have way too little else to do.

The full list of thanks would exhaust Google’s server capacity, but the following people deserve a special mention for their time and efforts: James Aylett, Steph Bouchet, Francesco Cefalu, Clio Collins, John Connolly, Rishi Dastidar, Tom Haddon, Lyndon Hearn, Avid Larizadeh, Jill Lloyd, David Marsh, Inma Martinez, Angus Miln, Richard Moross, Matthew Pontefract, Isabelle Ratinaud, Iris Thorsteinsdottir, Jennifer Wirth, and all of our investors who— oh that scarf looks great on you, by the way.

Not to mention the most important people of all: the ones who emotionally bankroll us, cajole us, suffer us, frequently despair of us, occasionally get really annoyed at us, but help us to soar. You know who you are. Thank you.

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