From our passion for curating the most beautiful homes and villas to our unwavering commitment to delivering one-of-a-kind service, these are the things that make us who we are – and give our guests, homeowners and travel partners that unmistakable onefinestay experience.

We started out in London in 2010, our hometown, before expanding to the USA, France, Italy, Australia and more. Today, we’re over 100 pairs of hands working together to redefine hospitality in the world’s most desirable destinations.

Ashlee Collins

President

Based in Denver, CO

With over 15 years of experience spanning hospitality, technology, and strategic operations, Ashlee has built a reputation for balancing innovation with operational rigour. Prior to joining onefinestay, she served as Chief Experience Officer at Inspirato, where she led a global operations team and maintained an industry-leading Net Promoter Score through a relentless focus on quality, data, and process improvement. Ashlee began her career in management consulting with Deloitte and RAS & Associates, advising Fortune 500 clients on technology transformation and operational strategy. She holds a Bachelor of Arts in Finance from Texas A&M University’s Mays Business School and currently serves on the Board of Directors for the Colorado Technology Association.

David Whiteside

Chief Operating Officer

Based in London

David joined onefinestay in 2013 as a Senior Operations Executive. He spent his first year understanding and supporting the business through a hyper-growth stage. With his experience in project management and logistics, David progressed into different roles while finding efficiencies and cost controls. David prides himself on his leadership style and challenging the status quo to think outside the box. David is now the COO, joining onefinestay’s Management Committee at the start of 2022.

Guillaume Fontana

Chief Technology Officer

Based in Paris

Guillaume first worked for onefinestay as a Technical advisor to the New Businesses' CTO at Accor, and then joined onefinestay permanently in June 2018 as a Director of Engineering. He became Chief Technical Officer in August 2021. Guillaume is a graduate of ESIEE Paris and has more than 15 years of experience in tech / digital. Prior to joining onefinestay, Guillaume had several roles, starting as a developer, then becoming lead, architect, devops and tech expert, always dealing with small and bigger teams in various industries such as gaming, ads, and e-commerce.

Sophie Howse

Chief Sales Officer

Based in London

Having worked in the luxury hospitality space for over 14 years, Sophie began her onefinestay career in 2016, starting as Global Sales Account Manager and recently being appointed Chief Sales Officer. Sohpie quickly distinguished herself as an integral team member playing a pivotal role in building the brand’s highly energetic sales teams, focused on data and storytelling. Sophie manages a global team based in Sydney, LA, London and everywhere in between, and has ultimate oversight for all onefinestay bookings, B2B sales with the brand’s highly valued travel partners, as well as the sales operations team who work tirelessly behind the scenes to make everything run smoothly. Sophie continues to drive innovation at onefinestay, always pushing for improved guest experiences and exploring new opportunities for growth in the luxury private rental market.

Kelly Wheeler

Chief Financial Officer

After over a decade in accounting roles for global organisations sized from $3 million to $2 billion in revenues, Kelly Wheeler joined onefinestay as Finance Director in 2021 and was recently appointed Chief Financial Officer. She brings abundant experience to her executive role, including implementation of enterprise resource planning, software conversions, financial modelling and more for companies in industries from commercial construction and international manufacturing to B2B start-ups and technology. Kelly received a degree from the School of Accountancy at Georgia State University in Atlanta.

Sharon Barton

Chief People Officer

Sharon has over 16 years experience in senior HR roles in both SME and corporate environments, including sectors such as pharmaceutical consultancy, life sciences and aerospace. Sharon is a chartered member of the CIPD, with a degree in Psychology. Sharon is passionate about developing performance cultures and adding value through effective, forward- thinking people strategies across international locations. Sharon has worked with onefinestay on a variety of people projects since 2022 and joins onefinestay as Chief People Officer in 2024.

Morgan Brown

Senior Vice President Real Estate

Based in Denver, CO

Morgan Brown serves as Senior Vice President at onefinestay, leading the company’s global real estate strategy. With deep experience in hospitality, real estate, and investment, Morgan brings a strategic, data-driven approach to scaling onefinestay’s presence in premier destinations worldwide. Before joining onefinestay, Morgan was Head of Real Estate at Inspirato, where he directed the strategy, acquisition, and management of the company’s $1.8 billion real estate portfolio. Over more than a decade, he played a central role in Inspirato’s evolution from a pioneering travel startup to a leader in luxury hospitality. He holds an MBA from the University of Virginia’s Darden School of Business and dual bachelor’s degrees in Finance and Economics from Colorado State University.

David Palladino

Legal Director

David brings a diverse range of support and services to onefinestay as its Legal Director. David has over twenty-five years of executive level, in-house experience providing legal and business counsel to a broad range of Fortune 500 companies in the hospitality, technology, finance, and energy sectors. David holds a JD/MBA from the University of Denver and a BA from Drake University