Downtown

Soho

Greene StreetGreene StreetWest Broadway 2West Broadway 2Spring StreetSpring Street

In New York everything comes full circle if you wait long enough. Soho is a brilliant illustration of this rule.

In the early 1800s Soho was an elegant, mansion-lined residential neighborhood surrounded by hotels, theaters, minstrel halls, gambling casinos, and the city’s most elegant brothels. Horse-drawn carriages with velvet seats clip-clopped down cobblestone streets where gas streetlamps illuminated the rich hues of taffeta evening dresses.

The decline began when the population gravitated uptown, textile industries (the “rag trade”) moved in, and everyone but the workers in those factories moved out.

To get higher rents without rebuilding their structures, developers turned to cast iron, which was a speedy and inexpensive way to decoratively cover over an existing building. Because stone was the material associated with architectural masterpieces, cast iron was often painted in neutral tints such as beige to simulate it.

But external fixes could only last so long. By 1962, New York City officially declared Soho an enormous commercial slum. Highway Commissioner Robert Moses proposed clearing this “wasteland” and building an expressway through it. Strong opposition emerged, and in 1968 the city rejected the proposal.

Shortly thereafter, artists in search of low rents and large spaces (300 square meters was an average size) arrived. Many of these lofts had spotty heat and electricity, but in a tightly packed city like New York, few occupants complained. Their studio/lofts were vast enough for roller skating, and while residents may have had to walk 15 minutes down dark streets to buy milk, they were treated to the sounds of Blondie or Talking Heads rehearsing.

You probably know the end of this story: those pioneering Soho artists were pushed out by condominium developers, and the early galleries were shunted aside by shops – some would say far too many shops. Some are homegrown fashion and design labels such as Alexander Wang, Phillip Lim, Vivienne Tam, but major international brands -- Apple, Prada, Prada, Dior, Patagonia – have established beachheads here too.

What goes around, comes around…The wealthy have reoccupied Soho and the old factories along Broadway are often occupied by the industrialists of today: tech companies.

Best known for:

  • All manner of shopping, from High End to High Street Cobblestone streets, historic cast iron buildings, lofts Prince Street, where Charlotte’s (Sex & The City) gallery was located

Where To Shop:

New York Originals:

Where To Eat & Drink

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