Press coverage

onefinestay (www.onefinestay.com) offers the chance to stay in private homes. Its roster includes some stylish properties: Naoroji Street is a modern penthouse, with two bedrooms, a roof terrace and views of London's skyline

The advantage of using such agencies is the high level of care they offer — not only meeting, greeting, deposit and rent collection, but, in the case of onefinestay, a bespoke insurance policy, underwritten by Lloyds

Better than house-sitting, in that you have no responsibilities, more interesting than a self-catered property or serviced apartment because the owner's possessions, their style, their touch and their personality remain, onefinestay's service essentially lets you borrow a posh house and pretend it's yours for a while

Fancy going on holiday and earning some money while you're away? Then jump on-board the new homes trend, where canny folk are short-term-renting-out their property for serious cash

The start-up, which he calls an "unhotel", was inspired by a combination of the boom in home exchanging sites in the US and the growth in boutique hotels.

Guests get to enjoy an environment distinctly different from that of a hotel.... But you also benefit from hotel-style service in terms of linens, toiletries; you get a tour of the property on arrival; and you have someone on call 24/7 to deal with your problems. Room service is an optional extra. One nice touch is the inclusion of an adapted iPhone preloaded with information about the home and the surrounding area.

A new style of letting agent which specialises in short-term private accommodation in London (complete with concierge service).

The new London Web site onefinestay provides an alternative, a first-of-its-kind service that rents out 50 luxurious private apartments in central London that are owned and lived in by real people — off on fabulous vacations of their own. They come with hotel services like maids and high-end amenities as well as personal touches like an iPod loaded with recommendations from the owners on where nearby to dine, shop, chill and order in from.

A converted warehouse near the Design Museum, a chic Notting Hill pad...these are some of the stylish homes that make a stay in London more fun than any hotel could. For their owners, they're a way of earning a second income from the home they have lavished all that care and cash on - and a chance to show them off.

the "unhotel," onefinestay, brings five-star service to the beautifully appointed homes of real (and thankfully absent) Londoners.

a new company offering the antidote to depressing hotel homogeneity... onefinestay represents a new travel movement catering for those who deem "tourist" a dirty word... It seems many people are "over" hotels; they now prefer homes.

You could opt to live like a local, courtesy of onefinestay. It offers short-term lettings... ranging from flats in Primrose Hill to Mayfair townhouses. They come with the use of an iPhone (containing a video guide to the property).

Calling itself an 'unhotel', onefinestay, which launches first in London, lets travelers stay in someone's real home while the owner is out of town.

When you stay at one of onefinestay’s properties, you have access to its owners' tips on the best child-friendly cafes, toyshops and other family amenities close to hand - and that, in my opinion, is priceless.